Perhaps most impressively, the entire line-up is formulated using the Credo Clean Standard, the California based-retailer’s rules of engagement, which prohibits the use of over 2,700 ingredients (formaldehyde, phthalates, methoxyethanol, et al) due to safety and/or sustainability reasons and also accounts for ingredient purity and sourcing, none of which is currently regulated by the FDA. “I'm not one of these people who says you need only clean makeup,” insists Brown, who is refreshingly non-monastic about ingredients, and who has always tried to live “well” long before “wellness” was a trillion-dollar industry. (“This is an extension of what she’s always done,” confirms New York-based functional medicine pioneer Frank Lipman, M.D., Brown’s longtime doctor, who has helped her lean into an intuitive approach to what she puts into her body that has organically lent itself to a similar approach towards what she puts on it.) “I just want to make good products that people want to use, that make them look better,” Brown says, which happens to be an apt description of Jones Road’s newest category: skin care.
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