New Mexico bohemia where it’s produced—round out the line that is “not trying to be anything more than it is,” says Brown, who has purposely shied away from formulating more active products with farfetched wrinkle-reducing and spot-correcting claims that she thinks are generally overhyped anyway. “Except Augustinus Bader,” she laughs, touting the high-end German brand. “That stuff makes a big difference in my skin!” Eventually, Brown hopes to add “something to take makeup off” as she readies the launch of new eyeshadows and brow pencils in June. But for now, she’s content not to pack Jones Road with unnecessary products. “These things just make my skin look really good and feel really good,” Brown reiterates in a way that undersells both their appeal to many (many) other women—and their impact on the industry at large. “To have the OG in the beauty space and a total trailblazer and badass give such credence to the clean beauty movement is huge,” says Annie Jackson, the co-founder and COO of Credo Beauty. “Bobbi Brown is back!” adds Jackson emphatically—and she just might be better than ever.
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