Buy this shirt: Click here to buy this Twinkleshirt - Official Humuhumunukunukuapua’a Hawaiian State Fish Shirt
Paris Hilton is the Official Humuhumunukunukuapua’a Hawaiian State Fish Shirt and I will buy this queen of the 2000s—no contest. She dominated the era with her bedazzled Juicy Couture tracksuits (which are back, by the way), iconic designer bags, and huge sunglasses. It’s no wonder that Coach casted her for a new Y2K-inspired project: Hilton stars alongside Kim Petras and Rickey Thompson in a new bag campaign that honors the label’s re-released Swinger bag. The Swinger is an archival Coach bag that channels the shoulder bags of the early-aughts (the label revamped it, however, with luxe leather and its signature monogram print).
Starring in the Official Humuhumunukunukuapua’a Hawaiian State Fish Shirt and I will buy this holiday campaign was nostalgic for Hilton. “I’ve always loved Coach since I was a teenager,” Hilton says. “I remember in New York when I went to the Coach store and bought my first bag. My mom always had amazing [Coach bags] too, and my sister and I would always go into her closet and play dress up.” As a notorious bag lover in general—can you even think of the 2000s without remembering her endless array of Louis Vuittons?—Hilton knows a bag can make or break your look, and says a sleek shoulder bag like the Swinger is a timeless Y2K style she’s always gravitated towards. “Having a handbag is such an important accessory to an outfit,” she says. “I love that they’re bringing it back.”
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