No Political Party Just for the Hood T-Shirt

 Buy it: No Political Party Just for the Hood T-Shirt

From: https://homieshirt.com/

The Nue Co.’s aptly titled Functional Fragrance, developed in partnership with the fragrance and flavor developer Firmenich and the University of Geneva’s Brain and Behaviour Laboratory, leveraged brain activity data on de-stressing scents obtained via MRI, body heat sensors, and verbal associations. The earthy mélange of palo santo, cardamom, and bergamot (blended by the same nose behind the cult-loved Le Labo Santal 33) launched in 2018, but sales spiked 112 percent year-over-year this past March, at the onset of the pandemic. There’s also a decidedly more low-tech way to find your olfactive trigger: “If a scent is associated with a positive experience, it’ll be perceived as pleasant,” Herz says. Unable to visit her mother during quarantine, Herz sought out her signature scent instead: “Being alone at home, we’ve had to turn to more interior things to cope with daily life.” All the more reason to take a deep breath.